B2B’s Love Social Media But Can’t Get Too Specific As to Why
In an article eMarketer says B2B marketers know intuitively and anecdotally that social media brings them good leads. But when it comes to proving that social marketing shortens the sales cycle and delivers revenue, things get hazy. According to a new
Social media: the new route for justice?
Of late it seems like people have found a new manner of trying to highlight issues. Social media is turning into a tool for social activism and the average Joe is turning into a self-proclaimed social media pundit. The digital realm allows us
Social media’s tipping point is already here
If you've been waiting for the tipping point on social media to arrive, your wait may be over. Earlier this month, the Pew Research Center's Internet & American Life Project released a report that shows nearly three quarters of all online adults
Startups & Social Media: 6 Issues
Your startup’s new product is almost finished and you look up and–uh-oh!–did anyone think about creating a social media strategy to spread the word about your terrific new app? Wait. Wasn’t the intern going to do that? Didn’t we write a note
In an article eMarketer says B2B marketers know intuitively and anecdotally that social media brings them good leads. But when it comes to proving that social marketing shortens the sales cycle and delivers revenue, things get hazy. According to a new
Social media: the new route for justice?
Of late it seems like people have found a new manner of trying to highlight issues. Social media is turning into a tool for social activism and the average Joe is turning into a self-proclaimed social media pundit. The digital realm allows us
Social media’s tipping point is already here
If you've been waiting for the tipping point on social media to arrive, your wait may be over. Earlier this month, the Pew Research Center's Internet & American Life Project released a report that shows nearly three quarters of all online adults
Startups & Social Media: 6 Issues
Your startup’s new product is almost finished and you look up and–uh-oh!–did anyone think about creating a social media strategy to spread the word about your terrific new app? Wait. Wasn’t the intern going to do that? Didn’t we write a note
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