Rise in social media requires businesses to rethink customer value - Business Wire (press release)

Rise in social media requires businesses to rethink customer value Business Wire (press release) CARY, NC--(BUSINESS WIRE)--Re-envisioning Customer Value, a report from the Economist Intelligence Unit, sponsored by SAS, the leader in business analytics, found that the rise of social media has required companies to reevaluate the way they determine ... Social media gives companies a distinct advantageFresh Business Thinking all 8 news articles »

The Secret Lives of Social Media Influencers - Marketing Vox News

The Secret Lives of Social Media Influencers Marketing Vox News Forrester Research calls them mass influencers and has calculated that they make up just 16% of all online consumers - but are responsible for 80% of brand impressions in online social settings. For brands, of course, the matter of finding - and then ... and more »