Building Start-Ups via Stars' Ties to Fans - New York Times

New York Times

Building Start-Ups via Stars' Ties to Fans
New York Times
He uses celebrities' social media connections with fans, coupled with recent innovations in e-commerce, to sell things in ways that were not possible just a few years ago. The Honest Company, Ms. Alba's start-up selling eco-friendly baby supplies, has ...



AANA lays out social media rules - The Australian

AANA lays out social media rules
The Australian
THE peak advertiser body is advising brands to take responsibility for their social media campaigns and monitor their campaigns for two hours after a campaign launches, once a day during the week and on weekends if it is likely to get a response at ...

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