Does Everybody Need a Social Media Strategy?
As the hype of social media begins to die down and companies re-evaluate their efforts with a steely-eyed look at the cost versus benefits, I think it is time to re-visit this important question: Does every company really need a social media marketing plan?
Infusionsoft Acquires Social Media Marketing Company GroSocial
CHANDLER, Ariz., Jan. 22, 2013 /PRNewswire via COMTEX/ -- Infusionsoft today announces it has acquired social media marketing software company GroSocial. GroSocial's web-based software allows small businesses to easily build and track social media
Even if It Enrages Your Boss, Social Net Speech Is Protected
Employers often seek to discourage comments that paint them in a negative light. Don’t discuss company matters publicly, a typical social media policy will say, and don’t disparage managers, co-workers or the company itself. Violations can be a firing offense.
Social Media Power And Pitfalls
As a part of the Columbia University School of Journalism celebrating its centennial, we had a panel discussion on Social Media Power and Pitfalls at Taj Mansingh, New Delhi. Before the actual panel discussion started with Barkha Dutt and Sree Sreenivasan
The Mystery Of Social Media: Talking With ISPSO About 'Screen-Relations'
I want to start what will be a long-ish theory-driven post (forgive me!) with an observation: social media remain a mystery to many, especially in business. Even those who know how to use social media tools do not really know why they function as they do.
As the hype of social media begins to die down and companies re-evaluate their efforts with a steely-eyed look at the cost versus benefits, I think it is time to re-visit this important question: Does every company really need a social media marketing plan?
Infusionsoft Acquires Social Media Marketing Company GroSocial
CHANDLER, Ariz., Jan. 22, 2013 /PRNewswire via COMTEX/ -- Infusionsoft today announces it has acquired social media marketing software company GroSocial. GroSocial's web-based software allows small businesses to easily build and track social media
Even if It Enrages Your Boss, Social Net Speech Is Protected
Employers often seek to discourage comments that paint them in a negative light. Don’t discuss company matters publicly, a typical social media policy will say, and don’t disparage managers, co-workers or the company itself. Violations can be a firing offense.
Social Media Power And Pitfalls
As a part of the Columbia University School of Journalism celebrating its centennial, we had a panel discussion on Social Media Power and Pitfalls at Taj Mansingh, New Delhi. Before the actual panel discussion started with Barkha Dutt and Sree Sreenivasan
The Mystery Of Social Media: Talking With ISPSO About 'Screen-Relations'
I want to start what will be a long-ish theory-driven post (forgive me!) with an observation: social media remain a mystery to many, especially in business. Even those who know how to use social media tools do not really know why they function as they do.
Comments
Post a Comment