CPGs and Social Media: - eMarketer
Consumer packaged goods companies and social media are not an easy mix. CPGs have legacy marketing techniques that focus on reaching mass audiences, and the ways they measure marketing and sales success simply do not mesh with the types of

How One Small Business Does Social Media Right - The Business Insider
For Tom Bihn, a Seattle-based bag company, social media has proven to be a fantastic way to interact with their clients and grow their fan base. The business has built a strong online presence based on their passion for their products and for their

Demand Media Delivers Pluck Social Media Platform for IBM WebSphere - Forbes
BusinessWire - Demand Media, provider of the industry-leading Pluck social media tools to retailers and brands, today announced that its platform is integrated with WebSphere Commerce 7 to offer social commerce capabilities to IBM's customer base

The Mountain Dew School of Social Media Marketing - The Big Money
Normally I'm pretty skeptical about the way most brands use social media to add buzz to campaigns. All too often brands see social media communities and networks as nothing more than a chatty herd who will help spread word about a product for the