Innovative branding strategies by Virtual Social Media - PRLog (free press release)
PR Log (Press Release) – Jan 31, 2010 – Virtual Social Media, a leading net branding agency has developed innovative strategies to brand individuals and business organizations through social media tools. Mr.Sathish Isaac, CEO of Virtual Social

The Maturation of Social Media ROI - Mashable.com
The debate over measuring social media investment inspired many brands to cannonball into popular social networks and join the proverbial conversation without a plan or strategic objectives defined. At the same time, the lack of ROI standards

Social Media Marketing: How Pepsi Got It Right With Facebook And - PRLog (free press release)
PR Log (Press Release) – Jan 31, 2010 – Social media marketing campaigns are proving to be goldmines rich with customer engagement and insight that companies wouldn’t likely have otherwise. Companies like PepsiCo are going to extensive lengths

CPGs and Social Media: - eMarketer
Consumer packaged goods companies and social media are not an easy mix. CPGs have legacy marketing techniques that focus on reaching mass audiences, and the ways they measure marketing and sales success simply do not mesh with the types of

Social Media Week New York Launches Feb 1st - Earthtimes
"The breadth and diversity of Social Media Week events across all the participating cities is a reflection of social media's role in modern society," said Toby Daniels , founder and executive director, Social Media Week. "The growth of social media