Study: Social media use emphasizes customer loyalty - BtoB Magazine
New York—U.S. companies that use social media mainly to deepen customer loyalty spend significantly more money than those that use social sites for brand awareness, customer acquisition or other core

Over-50 generation is social media's big growth area - Eagle-Tribune
SAN JOSE, Calif. — This is not your father's social network — oh, wait a minute; maybe it is. The phenomenal growth of Facebook, Twitter and other social sites in the past year has come in part because of a surge in

Social-media use nearly doubles among people 50 and over - Los Angeles Times
This is not your father's social network — oh, wait a minute, maybe it is. The phenomenal growth of Facebook , Twitter and other social sites has come in part because of a surge in adoption by older members

Letterman, Twitter co-founder plan social media event at BSU - Indianapolis Star
David Letterman, host of CBS's "Late Show," will return to his alma mater Sept. 17 to host a conversation with Twitter co-founder Biz Stone about social media. Ball State University officials this morning said

Hospitals turn to social media and electronic devices to ease wait times - Lowell Sun
WASHINGTON -- Need an X-ray or stitches? Online, via text message or flashing on a billboard, some emergency rooms are advertising how long the dreaded wait for care will be, with estimates updated every few

UPDATE 2-Google buys Slide social media for $182 mln - Reuters
SAN FRANCISCO, Aug 6 (Reuters) - Google Inc ( GOOG.O ) bought social networking company Slide as the Internet search and advertising company bolsters its social networking capabilities to compete with Facebook. Google

Social Media: Impact's NOT Just About How Many Friends You Have - Mediabistro.com
A new study out of the City College of New York on how information (and infectious diseases) spread across networks suggests it's not just about how many "friends" you have. Rather, as the Times of India reports , it's

Seniors double up on use of social media - The Keene Sentinel
SAN JOSE, Calif. — This is not your father’s social network — oh, wait a minute; maybe it is. The phenomenal growth of Facebook, Twitter and other social sites in the past year has come in part because

Hot off wire: Google adds social media firm; 3M buys security firm; HP to buy back $ - Local Tech Wire
NEW YORK- Google Inc.'s (Nasdaq: GOOG ) acquisition of startup Angstro shows the online search leader is working to boost its social network offerings as it tries to compete with Facebook Inc. in that market. Google