U.S. companies spend for social media tied to customer loyalty - InternetRetailer.com
A new study finds U.S. companies that use social media to deepen customer loyalty spend nearly twice as much on the marketing tactic as those that use it for other reasons. The survey, released by loyalty

Study: Social media use emphasizes customer loyalty - BtoB Magazine
New York—U.S. companies that use social media mainly to deepen customer loyalty spend significantly more money than those that use social sites for brand awareness, customer acquisition or other core