Social Media ROI: How To Define a Strategic Plan
As marketers are tasked with the challenge of doing less with more, there's an increasing demand to quantify the value of social media. Here's a guide to mapping a social media strategy with meaningful key performance indicators (KPIs) that align to
Big 3 automakers rev up social media outreach efforts
Saginaw Township — Detroit's three automakers have kicked their use of social media into overdrive to keep their customers happy, and attract new ones. A group of workers for General Motors Co., working under a Social Command Center sign
Social-media deals come with a price
The deals tempt Karen Gunter just seconds after she opens her Facebook page: 25 percent off at the local department store, 20 percent off at Old Navy, a free drink at Caribou Coffee. When she clicks the links to claim the digital coupons, she
Delhi gang rape case: Social media fuels rally at India Gate
BANGALORE: The protests that have erupted in Delhi against the rape and assault a week ago of a 23-year-old girl are reverberating across social media. On sites such as Facebook and Twitter, users are venting their outrage and lending solidarity
Social media boss sacked after fan insult
LONDON (AFP) - Struggling English Premiership club Sale on Monday sacked their social media executive after she launched a foul-mouthed tirade against supporters on her Facebook page. Holleh Nowrouz, 26, was dismissed by Sharks chief executive Steve
As marketers are tasked with the challenge of doing less with more, there's an increasing demand to quantify the value of social media. Here's a guide to mapping a social media strategy with meaningful key performance indicators (KPIs) that align to
Big 3 automakers rev up social media outreach efforts
Saginaw Township — Detroit's three automakers have kicked their use of social media into overdrive to keep their customers happy, and attract new ones. A group of workers for General Motors Co., working under a Social Command Center sign
Social-media deals come with a price
The deals tempt Karen Gunter just seconds after she opens her Facebook page: 25 percent off at the local department store, 20 percent off at Old Navy, a free drink at Caribou Coffee. When she clicks the links to claim the digital coupons, she
Delhi gang rape case: Social media fuels rally at India Gate
BANGALORE: The protests that have erupted in Delhi against the rape and assault a week ago of a 23-year-old girl are reverberating across social media. On sites such as Facebook and Twitter, users are venting their outrage and lending solidarity
Social media boss sacked after fan insult
LONDON (AFP) - Struggling English Premiership club Sale on Monday sacked their social media executive after she launched a foul-mouthed tirade against supporters on her Facebook page. Holleh Nowrouz, 26, was dismissed by Sharks chief executive Steve
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