Study: Social media use emphasizes customer loyalty - BtoB Magazine
New York—U.S. companies that use social media mainly to deepen customer loyalty spend significantly more money than those that use social sites for brand awareness, customer acquisition or other core

Hot off wire: Google adds social media firm; 3M buys security firm; HP to buy back $ - Local Tech Wire
NEW YORK- Google Inc.'s (Nasdaq: GOOG ) acquisition of startup Angstro shows the online search leader is working to boost its social network offerings as it tries to compete with Facebook Inc. in that market. Google

Hospitals turn to social media and electronic devices to ease wait times - Lowell Sun
WASHINGTON -- Need an X-ray or stitches? Online, via text message or flashing on a billboard, some emergency rooms are advertising how long the dreaded wait for care will be, with estimates updated every few

Critiquing the Cards' Social Media Night - Riverfront Times (blog)
Just in case you hadn't heard (and it wouldn't much surprise me if you hadn't, to be honest), the Cardinals are holding a Social Media Night on the 18th of September. They're making kind of a production out of it, too

Social-media use nearly doubles among people 50 and over - Los Angeles Times
This is not your father's social network — oh, wait a minute, maybe it is. The phenomenal growth of Facebook , Twitter and other social sites has come in part because of a surge in adoption by older members