Study: Social media use emphasizes customer loyalty - BtoB Magazine
New York—U.S. companies that use social media mainly to deepen customer loyalty spend significantly more money than those that use social sites for brand awareness, customer acquisition or other core

Social-media use nearly doubles among people 50 and over - Los Angeles Times
This is not your father's social network — oh, wait a minute, maybe it is. The phenomenal growth of Facebook , Twitter and other social sites has come in part because of a surge in adoption by older members

Hospitals turn to social media and electronic devices to ease wait times - Lowell Sun
WASHINGTON -- Need an X-ray or stitches? Online, via text message or flashing on a billboard, some emergency rooms are advertising how long the dreaded wait for care will be, with estimates updated every few

Hot off wire: Google adds social media firm; 3M buys security firm; HP to buy back $ - Local Tech Wire
NEW YORK- Google Inc.'s (Nasdaq: GOOG ) acquisition of startup Angstro shows the online search leader is working to boost its social network offerings as it tries to compete with Facebook Inc. in that market. Google

Measuring Social Media: 2 Ways To Get A Handle On Your ROI - All Business
Most businesses are experimenting with social media in some shape or form. In many cases, these efforts are far from strategic and amount to very little in terms of real contribution to the marketing objectives. However