The Olympics Just Doesn’t Get Social Media
The International Olympic Committee’s promise that the 2012 Summer Games will be the first “social media Games” just got real. Somewhere between Opening Ceremonies and the first few days of competition, the social media Games went from the

Google buying social-media startup Wildfire
NEW YORK — Google is buying a company that specializes in social media marketing as it intensifies competition with Facebook for ad dollars and attention. The company, Redwood City, Calif.-based Wildfire, helps businesses such as Cirque du Soleil and

Olympic viewing: NBC critics loud on social media
NEW YORK — In the age of social media, NBC now has millions of television critics who make their opinions known about every aspect of Olympics coverage instantly. They've even set up their own hashtag on Twitter: (hash)nbcfail. The online complaints

Google Acquires Social Media Marketing Firm Wildfire
Google has acquired Wildfire Interactive, a social media marketing company, aiming to creating new opportunities for its clients to engage with people across all social services, it said Tuesday. Started four years ago, Wildfire in Redwood City, California