How Social Media Drives BIG Events
In the category of social media, it’s a constantly changing world. We’re very lucky. Times Square is a very photogenic place. You expect the unexpected. Many different constituencies, audiences in Times Square. In the new Times Square we

Colombians Use Social Media to Address an Annoying Issue
Last week, we told you about an innovative new social media campaign designed to remedy the rampant and egregious (and, in one case, still uncorrected as of this posting) misspelling of "Colombia," and, to some extent, the attitude that comes along with

Social media motivates better flu hygiene
OAKLAND, Calif., Feb. 27 (UPI) -- Feeling sick doesn't keep people from logging onto social media; they visit them just as frequently if not more so than when well, a U.S. survey says. A nationwide survey on social media behavior during flu

Facing outrage, social media's auto-correct kicks in
'The Onion' called 9-year-old Quvenzhane Wallis an obscene word in a tweet Sunday Outrage poured in from social media Social media is a "self-regulating environment," says PR expert Steve Rubel All it took was one tweet late Sunday for the

Is Social Media Worthwhile For Local Businesses?
In the past few weeks, I’ve been confronted multiple times by the question of whether social media is truly worthwhile for local businesses. The question comes from companies feeling the pinch of costs while also desiring to promote themselves adequately.