Social Media for Educational Institutions: How to Get Started
Spend any amount of time around prospective students entering universities, and one thing will quickly become very apparent: they are social creatures. Their social interactions extend far beyond in-person interactions. They are always connected via

What IS Social Media Monitoring? Answers to Common Questions and Misconceptions
Sometimes, it’s easy for those of us in the SMM industry to forget that – to the ordinary person – the world of social media monitoring can be a confusing one. We’re guessing that if you’re reading this, you either already know of us and

China's Tencent to delve deeper into Indonesia social media market
JAKARTA (Reuters) - Tencent Holdings, China's biggest online gaming and social networking company, has set up a joint venture with Indonesia's biggest media group PT Global Mediacom to tap the country's growing social media market. The venture will further

How Puppies and Kittens Can Save Your Social Media Strategy
In the social media workshops and trainings I facilitate, one of the most frequent questions I get is: What kinds of things really get a lot of attention on social media? Or, the dreaded: How can I make my posts “go viral?” These questions

Businesses get lessons in boosting social media marketing
Businesses throughout southeast Michigan got a roadmap Tuesday to digital advertising and customer engagement -- and learned how to add more horsepower to their social media marketing. In two seminars, Brandwyn Coleman, a senior consultant and