Small Businesses Underutilizing Social Media
NEW YORK, July 30, 2013 /PRNewswire/ -- Newtek Business Services, NASDAQ: NEWT, The Small Business Authority ®, with a portfolio of over 100,000 business accounts, announced today the findings of its SB Authority Market Sentiment Survey, a

B2B Social Media Is About Building Your Community
I listen to that music through Spotify, and when choosing music for writing another post, I noticed something. U2 (don’t judge me, I’m Irish and in my thirties) have over half a million followers on Spotify. Which is a hell of a lot for a band that

Making CRM more social media-friendly
As customer relationship management finds itself at a crossroads, Nimble aims to take a bite out of Salesforce and others. by Andres Vaamonde FORTUNE -- "CRM" looks like yet another jargony business acronym -- it stands for "customer

A Newbie Guide To Using Google Analytics To Track Social Media Marketing
In my last post, I talked about how you can use built-in analytics in Twitter, Facebook, and Pinterest to tailor the content you create for and promote on those sites. You can also use Google Analytics to track your social media marketing efforts.

Ted Rubin: Why 'Return On Relationship' Makes Marketing Dollars (And Social Media Sense)
In order to sell the concept, you’ve got to talk in a language It is no longer a ‘set it and forget it’ for the year, marketing world. Lazy marketers… they just don’t bother getting out of bed.” He’s right.

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