Gallaga: Exhausted by social media? It may be time for a breakup
Last week, Vicki Flaugher killed Twitter. The former Austin social media consultant, who used Twitter under the handle @SmartWoman since 2008, had thousands of followers. But, for a number of reasons, she deleted her Twitter account. She unfriended Facebook.
Are You Aware What Your Employees Are Saying On Social Media?
The year 2013 is the year that companies will take social media seriously. This is definitely the year that social media naysayers will be humiliated, and they will be forced to look at other marketing strategies to hurl questions at. Facebook opened 2013
Social media lessons from Zimbabwe’s mobile operators
A lot can change in a year – especially in Zimbabwe. In 2011 very few of Zimbabwe’s established brands seemed to have a presence on Facebook (Twitter “didn’t exist” yet). Today’s marketing landscape has significantly changed as a number of
Social media is irrelevant when it comes to pressurising Indian government
At this moment, social media remains largely an urban phenomenon talking to the educated, so that is the first limitation. Second, while social media has, time and again in the recent past, proved that it can be used as a medium to inform citizens of a
Social Media Poised to Improve Engagement with UK Credit Cardholders, According to New Research from the Auriemma Consulting Group
Credit card issuers have been seeking new ways to drive cardholder loyalty and engagement, as their market share has been under threat from both debit cards and emerging payment types (e.g. mobile apps, mobile wallets.). Social media represents a
Through social media, a launch into the Manti Te'o scandal
Earlier this month, when the Website Deadspin.com broke the story of Manti Te'o's non-existent girlfriend, I heard from several friends, all with some version of the same message: "That girl in the hoax photographs looks exactly like you." There was a
HAGELIN: College ‘hookup’ culture, social media are subverting courtship, relationships
Most parents hope that their children will grow to adulthood and find and marry a good spouse. But it’s becoming increasingly difficult for young adults to date in ways that lay a solid foundation for a strong marriage. A recent New York Times article
Critics Eating Crow: Google+ Becomes Second Largest Social Platform
8 (Q4 2012) study? The big story to come out of the report's findings is that while Twitter, the current darling of social media networks, continues to attract active users, Google+ surpassed it to claim the number 2 position in social networks based on
Social media as catchment area for ad talent
Recruitment ads are not a new phenomenon, be it in advertising or in any other industry. Only that the ones that are created to hire talent in the ad world are expected to be more catchy and cleverly crafted. That again is hygiene now. The next frontier
Last week, Vicki Flaugher killed Twitter. The former Austin social media consultant, who used Twitter under the handle @SmartWoman since 2008, had thousands of followers. But, for a number of reasons, she deleted her Twitter account. She unfriended Facebook.
Are You Aware What Your Employees Are Saying On Social Media?
The year 2013 is the year that companies will take social media seriously. This is definitely the year that social media naysayers will be humiliated, and they will be forced to look at other marketing strategies to hurl questions at. Facebook opened 2013
Social media lessons from Zimbabwe’s mobile operators
A lot can change in a year – especially in Zimbabwe. In 2011 very few of Zimbabwe’s established brands seemed to have a presence on Facebook (Twitter “didn’t exist” yet). Today’s marketing landscape has significantly changed as a number of
Social media is irrelevant when it comes to pressurising Indian government
At this moment, social media remains largely an urban phenomenon talking to the educated, so that is the first limitation. Second, while social media has, time and again in the recent past, proved that it can be used as a medium to inform citizens of a
Social Media Poised to Improve Engagement with UK Credit Cardholders, According to New Research from the Auriemma Consulting Group
Credit card issuers have been seeking new ways to drive cardholder loyalty and engagement, as their market share has been under threat from both debit cards and emerging payment types (e.g. mobile apps, mobile wallets.). Social media represents a
Through social media, a launch into the Manti Te'o scandal
Earlier this month, when the Website Deadspin.com broke the story of Manti Te'o's non-existent girlfriend, I heard from several friends, all with some version of the same message: "That girl in the hoax photographs looks exactly like you." There was a
HAGELIN: College ‘hookup’ culture, social media are subverting courtship, relationships
Most parents hope that their children will grow to adulthood and find and marry a good spouse. But it’s becoming increasingly difficult for young adults to date in ways that lay a solid foundation for a strong marriage. A recent New York Times article
Critics Eating Crow: Google+ Becomes Second Largest Social Platform
8 (Q4 2012) study? The big story to come out of the report's findings is that while Twitter, the current darling of social media networks, continues to attract active users, Google+ surpassed it to claim the number 2 position in social networks based on
Social media as catchment area for ad talent
Recruitment ads are not a new phenomenon, be it in advertising or in any other industry. Only that the ones that are created to hire talent in the ad world are expected to be more catchy and cleverly crafted. That again is hygiene now. The next frontier
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