Bobcats initiative backs the buzz
The team unveiled the “Back The Buzz” marketing campaign last week to coincide with the franchise’s application to the NBA to change its name for the 2014-15 season. “(The) announcement has been received with great enthusiasm
Cover songs: Homage or irksome marketing ploy?
Some covers are even more famous than the originals. Which do you think of first, Aretha Franklin's soaring 1967 version of "Respect," or Otis Redding's original from two years earlier? How about Jimi Hendrix's funky 1968 rendition of "All Along
Gauging Internet Marketing Efforts and Results
In fact, when it comes to Internet marketing, most businesses can rarely afford to take a break -- especially if a company struggles with measuring its online efforts or tracking results. "Some companies make the mistake of putting too much emphasis on
The team unveiled the “Back The Buzz” marketing campaign last week to coincide with the franchise’s application to the NBA to change its name for the 2014-15 season. “(The) announcement has been received with great enthusiasm
Cover songs: Homage or irksome marketing ploy?
Some covers are even more famous than the originals. Which do you think of first, Aretha Franklin's soaring 1967 version of "Respect," or Otis Redding's original from two years earlier? How about Jimi Hendrix's funky 1968 rendition of "All Along
Gauging Internet Marketing Efforts and Results
In fact, when it comes to Internet marketing, most businesses can rarely afford to take a break -- especially if a company struggles with measuring its online efforts or tracking results. "Some companies make the mistake of putting too much emphasis on
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