The ‘Paid Search-Social Media’ Tag Team
The ‘Paid Search Social Media’ Tag TeamAsk any company what the main objectives of their advertising campaign are and the response will be the same: ‘brand awareness’ and ‘more conversions for less money’. The next step is to work out how you

How Social Media Is Helping to Bring Fans Back to IndyCar
After winning one of the most popular victories in recent Indianapolis 500 memory, IndyCar driver Tony Kanaan took to Instagram and expressed his joy to his legion of fans worldwide with a picture of him pouring the traditional winner's milk over his

Tragedy in the time of Twitter: How social media expedites news during disasters
More and more people are consuming their news online via social media. But what are the consequences? A look at some of the effects of living in a mobile world. “With only a few media sources, (the networks) put the most sensational stories in

Smart investors are social-media savvy
The SEC now allows companies to release financial data on social media such as Facebook and Twitter. (Photo: Evan Vucci, AP) Many investors have a hard enough time reading 10-Ks and keeping up with corporate earnings releases. Now they're going

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