The Rise of Social TV: How Social Media Is Amplifying TV Advertising
Research has shown that TV-watching and social media usage isn't mutually exclusive. Consumers appear to love using social media while they watch TV. Many discuss what they're watching, and these conversations continue long after air-time, with

How To Turn A Social Media Disaster Into Higher Sales
Lots has been written about the shift in power from brands to consumers. Huge branding campaigns can be negated by one negative action that goes viral in social media. A few months ago, we saw Beam, Inc.’s Maker’s Mark brand tarnished by a