Ted Rubin: Why 'Return On Relationship' Makes Marketing Dollars (And Social Media Sense)
In January of this year, my collaborator Tom Lowery read an article about Ted Rubin, one of the “big fish” in the murky social media marketing pond. (Tom notes that some of those fish are flakier than others–nice one, Tom!) Rubin is Chief

In-Depth Workshops at SMX Social Media Marketing – Best Rates Available Now
Attend a comprehensive workshop conducted by leading experts in internet marketing on November 19, immediately preceding SMX Social Media Marketing November 20-21 in Las Vegas. SMX Social Media Marketing registration is open and super early bird rates are

Social-Media Schooling Is on the Rise – But Is It Necessary?
Her role includes community management, social media postings and coordinating social media for four websites. McKinney is one of a growing number of people employed as social media specialists, whose role is to monitor brand activity and

Small Businesses Underutilizing Social Media
NEW YORK, July 30, 2013 /PRNewswire/ -- Newtek Business Services, NASDAQ: NEWT, The Small Business Authority ®, with a portfolio of over 100,000 business accounts, announced today the findings of its SB Authority Market Sentiment Survey, a

Avoiding social media scandal and blog blunders: AL.com consults an etiquette consultant
Shea Allen, the former Huntsville TV news reporter, told AL.com in a story Monday that engaging is important. Management, she said, "wants you to exploit every social media site you possibly can, put as much content out there, drive to the web, drive to