9 Insights to Help Guide Your Social Media Marketing Program - ClickZ
Marketers can learn a lot about social media marketing by watching the 2010 Winter Olympic Games. To compete in the Olympics takes hard work, dedication, and resources, much of which is never seen by viewers. Breathtaking performances that appear

Now Available from Marketo: The Definitive Guide to B2B Social Media - YAHOO!
New Workbook from Marketing Automation Leader Marketo Provides B2B Social Media Best Practices (PRWEB) February 23, 2010 -- Marketo, the revenue-focused marketing automation company, today announced the online availability of The Definitive Guide to

LI hotels tout promotions through social media - Newsday
Hotels on Long Island have been using Twitter, Facebook, Twine, Flickr and other social media Web sites to tout promotions and boost bookings as well as promote other items of interest. "Social media is a work in progress for us but certainly the way

Rising TV ratings: Social media taking credit for the boost - Montgomery Advertiser
NEW YORK -- During January's Grammy telecast, hip-hop drummer Questlove tweeted that "watching twitter tweets are better than watching the actual event." As someone who has won a Grammy with the Roots, attended the ceremony and performed on the show

Social media takes credit asevent ratings soar - Katu.com
NEW YORK (AP) - During January's Grammy telecast, hip-hop drummer Questlove tweeted that "watching twitter tweets are better than watching the actual event." As someone who has won a Grammy with the Roots, attended the ceremony and performed on the

Clear Channel integrates social media with Vegas billboards - Digital Signage Today
media capabilities on its digital screen at the entrance to the Miracle Mile Shops located across from the new City Center in Las Vegas. In partnership with LocoModa Strip," said Harry Coghlan, president, Clear Channel Spectacolor.

Aussies love social media - Straits Times
SYDNEY - FROM the moment she wakes in inner-west Sydney, Danielle Warby is online. She checks Facebook, she reads Twitter. She blogs and Tweets during the day, in spare moments between her marketing job at Sydney University. Later, she'll submit real-time restaurant reviews as she eats her dinner

You're Using Social Media. But Just Who Is Overseeing It All? - Advertising Age
NEW YORK (AdAge.com) -- Social media is undoubtedly shaking up the digital landscape, but it looks to be shaking up the corporate suite as well. As brands try to foster loyalty with Facebook pages, show innovation on blogs and address customer

Social Media Engagement Gap Visible in Los Angeles' Largest Companies - YAHOO!
All of the companies that are actively engaging their audiences in conversation are also among the most profitable companies in the county. This result is in keeping with the landmark study last year from ENGAGEMENTdb, which found that companies