Rising TV ratings: Social media taking credit for the boost - Montgomery Advertiser
NEW YORK -- During January's Grammy telecast, hip-hop drummer Questlove tweeted that "watching twitter tweets are better than watching the actual event." As someone who has won a Grammy with the Roots, attended the ceremony and performed on the show

9 Insights to Help Guide Your Social Media Marketing Program - ClickZ
Marketers can learn a lot about social media marketing by watching the 2010 Winter Olympic Games. To compete in the Olympics takes hard work, dedication, and resources, much of which is never seen by viewers. Breathtaking performances that appear

Event ratings soar, and social media takes credit - Forbes
NEW YORK -- During January's Grammy telecast, hip-hop drummer Questlove tweeted that "watching twitter tweets are better than watching the actual event." As someone who has won a Grammy with the Roots, attended the ceremony and performed on the show, he should know. And, of course, Questlove, who is

You're Using Social Media. But Just Who Is Overseeing It All? - Advertising Age
NEW YORK (AdAge.com) -- Social media is undoubtedly shaking up the digital landscape, but it looks to be shaking up the corporate suite as well. As brands try to foster loyalty with Facebook pages, show innovation on blogs and address customer

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