Rising TV ratings: Social media taking credit for the boost - Montgomery Advertiser
Not long after, the Golden Globes' ratings went up 14 percent on NBC It's clear to me that the live experience now includes this sort of interaction," said Josh Bernoff, Forrester Research analyst and co-author of "Groundswell: Winning in a World

9 Insights to Help Guide Your Social Media Marketing Program - ClickZ
Marketers can learn a lot about social media marketing by watching the 2010 Winter Olympic Games. To compete in the Olympics takes hard work, dedication, and resources, much of which is never seen by viewers. Breathtaking performances that appear

Most Businesses Still Only "Experiment" with Social Media - WebProNews
Social media use among businesses has grown significantly over the past year or two, but new research from E-Consultancy , in association with the Online Marketing Summit (where WebProNews is conducting exclusive interviews this week), indicates that

You're Using Social Media. But Just Who Is Overseeing It All? - Advertising Age
NEW YORK (AdAge.com) -- Social media is undoubtedly shaking up the digital landscape, but it looks to be shaking up the corporate suite as well. As brands try to foster loyalty with Facebook pages, show innovation on blogs and address customer

NBC interviews Raleigh divorce attorney Cathy Hunt about social media - EIN News
Raleigh, North Carolina - As social networking websites such as Facebook and MySpace continue to rise in popularity, connecting or reconnecting former classmates, past relationships, family members and friends, some are finding that these unique

The New Grassroots: Social Media and the Post-Post Modern Campaign - Huffingtonpost.com
I'm currently consulting for a friend's political campaign, which is for a position (county supervisor) that while extremely important, is one about which constituents know next to nothing. When we had our first campaign steering committee meeting

US army allows Twitter, other social media - Financial Express
These Web 2.0 tools need to be part of what we use,” David Wennergren, a deputy assistant Admiral Mike Mullen, who as chairman of the Joint Chiefs of Staff is the top US military officer, has a Twitter feed with more than 16,000 followers.

Social Media - Chronicle of Philanthropy
More charities are developing applications for Apple's iPhone — and reaching more potential supporters in the process. As more and more charity workers use online social networks like Twitter and Facebook, charities are considering whether to

Now Available from Marketo: The Definitive Guide to B2B Social Media - YAHOO!
New Workbook from Marketing Automation Leader Marketo Provides B2B Social Media Best Practices (PRWEB) February 23, 2010 -- Marketo, the revenue-focused marketing automation company, today announced the online availability of The Definitive Guide to

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