Integrating social media into your marketing mix - Australian PC World
Social media offers an amazing array of opportunities for the marketer who knows how to use them to full effect. Social media isn’t an end in itself, however, and it is best used to complement other marketing strategies rather than used as a sole

Businesses Surge Upward Thanks To Social Media - PRLog (free press release)
PR Log (Press Release) – Mar 30, 2010 – They are starting to realize, too, that without a strong online marketing strategy, you are going to left in your competition's dust. Don't do that to yourself. Keep your company ahead of the curve by

The Godfather on social media - Econsultancy
The Godfather trilogy is an all-time classic. And for good reason. It deals with intimate aspects of life that affect us all, from family to business. When it comes to the latter, there are some morsels of wisdom that can be applied to the business

Nestle Finding That Social Media’s Not So Sweet - Marketing Pilgrim
You really have to careful these days if you are doing any kind of business that can be remotely connected to something that will set off a guerilla social media attack by what I’ll call the ’socialnistas’. This is the social media user that is