Nestle Finding That Social Media’s Not So Sweet - Marketing Pilgrim
You really have to careful these days if you are doing any kind of business that can be remotely connected to something that will set off a guerilla social media attack by what I’ll call the ’socialnistas’. This is the social media user that is

ITV creates social media platform for top shows - Media Week Online
LONDON - ITV has created a social media platform to encourage viewers to interact with some of its flagship programmes, including 'This Morning', 'Loose Women' and 'Coronation Street'. This Morning: presenters Holly Willoughby and Phillip Schofield

Business Schools Respond to Demand for Use of Social - New York Times
As companies increasingly use social media for marketing campaigns, they are having to learn from some very public online blunders. In Habitat’s case, it blamed an “overenthusiastic intern” for the spam-like promotional messages.

Who Should You Hire to Succeed in Social Media? - The Big Money
One of the sea changes being seen by companies in this social media era is the new way they have been forced to communicate with their customers. Two-way online conversation as opposed to standard marketing messaging asks many questions of a company

Plenary Session 3: Case Study - Using Social Media to - Earthtimes
Monica Da Ponte , Manager, Strategic Partnerships and Employee Engagement, WWF-Canada Recognizing an opportunity to support organizations’ internal sustainability capabilities with social media tools, WWF Canada launched its Living Planet @ Work

American Century Investments Study Shows Many Financial - PRWeb
American Century Investments surveyed financial professionals regarding their use of social media. We know that financial professionals are still in the early stages of adopting social media as a viable tool to build their business, but many

TV will be more important in election than social media - New Media Age
Social media will only have a “bit part” in the 2010 election compared with TV, according to analyst firm Ovum. It said that although social media will contribute to the political mood, the election is more likely to be remembered as the ’TV

Social Media Strategies Conference 2010 to Feature - PRWeb
The Social Media Strategies is a conference on social media marketing, advertising and optimization strategies. The conference features, keynotes, discussions, work shops and case studies and on creating a social media program, and implementing

Social Media for Kids: Moshi Monsters Soars - MarketingProfs
Visits to the popular children's social media website Moshi Monsters for the week ended March 20, 2010 were 23 times greater than for the equivalent week a year earlier, and the site now accounts for 0.41% of US Internet traffic in the Entertainment

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