Social Media + Search Marketing + Online Media - ClickZ
One thing I often talk about is the blurring of the lines between social media, search marketing, and online media. The days of specializing just in one area are going away because focus in one area limits your ability to create synergy between those

Integrating social media into your marketing mix - Australian PC World
Social media offers an amazing array of opportunities for the marketer who knows how to use them to full effect. Social media isn’t an end in itself, however, and it is best used to complement other marketing strategies rather than used as a sole