Monetising social media with brand partnerships: CASBAA - Campaign Asia-Pacific

Monetising social media with brand partnerships: CASBAA
Campaign Asia-Pacific
HONG KONG - The legions of fans following programmes like "Touch" and "Horizons" on social media can be used as audience numbers to generate advertising revenue for pay-TV channels, according to panel discussions and case studies shared at the ...



UAE offices restrict social media - Khaleej Times

Business Intelligence Middle East

UAE offices restrict social media
Khaleej Times
A majority of businesses in the region restrict employee access to social media platforms, according to a new survey of IT professionals conducted by Gulf Business Machines (GBM). The survey found that a majority of the more than 900 respondents who ...
Survey reveals workplace social media restrictions across the GulfAME Info

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Social Media Platforms Key to MassMutual Online Customer Experience - Information Management (blog)

Social Media Platforms Key to MassMutual Online Customer Experience
Information Management (blog)
October 31, 2012 – It's no surprise that insurers are using social media to help define, build and integrate their brands against the myriad platforms available to them, and some are clearly farther along the path than others. This was made evident ...


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