The Maturation of Social Media ROI - Mashable.com
The debate over measuring social media investment inspired many brands to cannonball into popular social networks and join the proverbial conversation without a plan or strategic objectives defined. At the same time, the lack of ROI standards

Resellers Getting Help With Social Media - PRLog (free press release)
PR Log (Press Release) – Jan 29, 2010 – Palo Alto, CA The Social Media Academy, leading provider of Social Media Education and Research Services to business customers, today announced the launch of a Social Media Enablement Program specifically

CPGs and Social Media: - eMarketer
Consumer packaged goods companies and social media are not an easy mix. CPGs have legacy marketing techniques that focus on reaching mass audiences, and the ways they measure marketing and sales success simply do not mesh with the types of

13 Tactics to Make Social Media Work Harder - ClickZ
With last year's exponential growth of Facebook and Twitter, marketers accept that social media is a requisite element of any integrated marketing strategy. But social media is new and in some ways different from traditional media. The challenge is

Social media plays star role in Haiti relief efforts, for better or - Dallas Morning News
After the Haitian earthquake struck, American Airlines collected more than $800,000 in donations for the Red Cross, in large part, by publicizing the cause on social Web sites. Yet, only a few days before, the Fort Worth-based airline was forced to