Social Media Marketing: How Pepsi Got It Right With Facebook And - PRLog (free press release)
PR Log (Press Release) – Jan 31, 2010 – Social media marketing campaigns are proving to be goldmines rich with customer engagement and insight that companies wouldn’t likely have otherwise. Companies like PepsiCo are going to extensive lengths

13 Tactics to Make Social Media Work Harder - ClickZ
With last year's exponential growth of Facebook and Twitter, marketers accept that social media is a requisite element of any integrated marketing strategy. But social media is new and in some ways different from traditional media. The challenge is

The Maturation of Social Media ROI - Mashable.com
The debate over measuring social media investment inspired many brands to cannonball into popular social networks and join the proverbial conversation without a plan or strategic objectives defined. At the same time, the lack of ROI standards

Innovative branding strategies by Virtual Social Media - PRLog (free press release)
PR Log (Press Release) – Jan 31, 2010 – Virtual Social Media, a leading net branding agency has developed innovative strategies to brand individuals and business organizations through social media tools. Mr.Sathish Isaac, CEO of Virtual Social