U.K. tourism agency turns to social media in run up to 2012 Olympic - BizReport.com
VisitBritain, the U.K.'s national tourism agency, has announced plans to boost the number of visitors in the years running up to the 2012 Olympic Games by employing social media tools and focusing on five "themes". The objective appears two-fold - to
How Social Media is Changing the 2010 Grammys - Mashable.com
On Sunday January 31, 2010, the 52nd Annual Grammy Awards will air live on CBS. Mashable founder Pete Cashmore will be at the ceremony (lucky dog!) but even for those of us watching at home, the Recording Academy has taken great strides to make this
The Maturation of Social Media ROI - Mashable.com
The debate over measuring social media investment inspired many brands to cannonball into popular social networks and join the proverbial conversation without a plan or strategic objectives defined. At the same time, the lack of ROI standards
Social media plays star role in Haiti relief efforts, for better or - Dallas Morning News
After the Haitian earthquake struck, American Airlines collected more than $800,000 in donations for the Red Cross, in large part, by publicizing the cause on social Web sites. Yet, only a few days before, the Fort Worth-based airline was forced to
Innovative branding strategies by Virtual Social Media - PRLog (free press release)
PR Log (Press Release) – Jan 31, 2010 – Virtual Social Media, a leading net branding agency has developed innovative strategies to brand individuals and business organizations through social media tools. Mr.Sathish Isaac, CEO of Virtual Social
13 Tactics to Make Social Media Work Harder - ClickZ
With last year's exponential growth of Facebook and Twitter, marketers accept that social media is a requisite element of any integrated marketing strategy. But social media is new and in some ways different from traditional media. The challenge is
Social Media Week New York Launches Feb 1st - Big Hollywood
"The breadth and diversity of Social Media Week events across all the participating cities is a reflection of social media's role in modern society," said Toby Daniels , founder and executive director, Social Media Week. "The growth of social media
CPGs and Social Media: - eMarketer
Consumer packaged goods companies and social media are not an easy mix. CPGs have legacy marketing techniques that focus on reaching mass audiences, and the ways they measure marketing and sales success simply do not mesh with the types of
VisitBritain, the U.K.'s national tourism agency, has announced plans to boost the number of visitors in the years running up to the 2012 Olympic Games by employing social media tools and focusing on five "themes". The objective appears two-fold - to
How Social Media is Changing the 2010 Grammys - Mashable.com
On Sunday January 31, 2010, the 52nd Annual Grammy Awards will air live on CBS. Mashable founder Pete Cashmore will be at the ceremony (lucky dog!) but even for those of us watching at home, the Recording Academy has taken great strides to make this
The Maturation of Social Media ROI - Mashable.com
The debate over measuring social media investment inspired many brands to cannonball into popular social networks and join the proverbial conversation without a plan or strategic objectives defined. At the same time, the lack of ROI standards
Social media plays star role in Haiti relief efforts, for better or - Dallas Morning News
After the Haitian earthquake struck, American Airlines collected more than $800,000 in donations for the Red Cross, in large part, by publicizing the cause on social Web sites. Yet, only a few days before, the Fort Worth-based airline was forced to
Innovative branding strategies by Virtual Social Media - PRLog (free press release)
PR Log (Press Release) – Jan 31, 2010 – Virtual Social Media, a leading net branding agency has developed innovative strategies to brand individuals and business organizations through social media tools. Mr.Sathish Isaac, CEO of Virtual Social
13 Tactics to Make Social Media Work Harder - ClickZ
With last year's exponential growth of Facebook and Twitter, marketers accept that social media is a requisite element of any integrated marketing strategy. But social media is new and in some ways different from traditional media. The challenge is
Social Media Week New York Launches Feb 1st - Big Hollywood
"The breadth and diversity of Social Media Week events across all the participating cities is a reflection of social media's role in modern society," said Toby Daniels , founder and executive director, Social Media Week. "The growth of social media
CPGs and Social Media: - eMarketer
Consumer packaged goods companies and social media are not an easy mix. CPGs have legacy marketing techniques that focus on reaching mass audiences, and the ways they measure marketing and sales success simply do not mesh with the types of
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