Vision Creative Launches Social Media Practice - Direct
The new unit offers clients a variety of social media and marketing services, including: social Web competitive analysis; social and online promotions; social media campaign planning and execution; social-to-Web message integration strategy; and

Boomers and Social Media - eMarketer
Creating and renewing personal connections online is the biggest draw for boomers. About 47% of online boomers maintain a profile on at least one social network, according to several sources. Their contacts include family, friends and co-workers of

13 Tactics to Make Social Media Work Harder - ClickZ
With last year's exponential growth of Facebook and Twitter, marketers accept that social media is a requisite element of any integrated marketing strategy. But social media is new and in some ways different from traditional media. The challenge is

Social media plays star role in Haiti relief efforts, for better or - Dallas Morning News
After the Haitian earthquake struck, American Airlines collected more than $800,000 in donations for the Red Cross, in large part, by publicizing the cause on social Web sites. Yet, only a few days before, the Fort Worth-based airline was forced to