13 Essential Social Media Lessons for B2B Marketers - Mashable.com
Social media marketing might feel simple for the B2C crowd, but with B2B, it’s an entirely different beast. Businesses are entities that are not entirely social — and certainly don’t do the immediate impulse buy like the typical consumer
After a Sour Start in Social Media, Skittles Gets Sweet - ClickZ
Skittles has been anything but skittish toward social media marketing over the last year. The 35-year-old confectionary brand has been building its Facebook presence dramatically, exceeding 4 million "fans" earlier this month. That's good for third
How to Devise a Stellar Social Media Policy: NASA's - CIO
NASA has been exploring social media—a territory still foreign to many businesses—for years now. But back in 2007, as more and more employees began using external social media sites , NASA determined that it was time develop a policy—not just
Social media marketing might feel simple for the B2C crowd, but with B2B, it’s an entirely different beast. Businesses are entities that are not entirely social — and certainly don’t do the immediate impulse buy like the typical consumer
After a Sour Start in Social Media, Skittles Gets Sweet - ClickZ
Skittles has been anything but skittish toward social media marketing over the last year. The 35-year-old confectionary brand has been building its Facebook presence dramatically, exceeding 4 million "fans" earlier this month. That's good for third
How to Devise a Stellar Social Media Policy: NASA's - CIO
NASA has been exploring social media—a territory still foreign to many businesses—for years now. But back in 2007, as more and more employees began using external social media sites , NASA determined that it was time develop a policy—not just
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