Social Media Marketing (Insight Briefs) - eMarketer
Every day, businesses want—and need—to know more about social media marketing. They want to know how to do it, how to measure it, how to manage it and where it’s going. This collection of seven Insight Briefs and a PowerPoint slideshow answers

After a Sour Start in Social Media, Skittles Gets Sweet - ClickZ
Skittles has been anything but skittish toward social media marketing over the last year. The 35-year-old confectionary brand has been building its Facebook presence dramatically, exceeding 4 million "fans" earlier this month. That's good for third

13 Essential Social Media Lessons for B2B Marketers - Mashable.com
Social media marketing might feel simple for the B2C crowd, but with B2B, it’s an entirely different beast. Businesses are entities that are not entirely social — and certainly don’t do the immediate impulse buy like the typical consumer

Social Media Marketing Is Establishing Itself As A Channel In Its Own - PRLog (free press release)
PR Log (Press Release) – Mar 29, 2010 – Social media will this year establish itself as a marketing channel in its own right for those working in the field of website optimisation, industry experts have claimed. A survey published last week by

Measuring Success Biggest Challenge in Social Media - ClickZ
Agencies and in-house marketers claim measuring return on investment is their primary challenge in the social media marketing space, according to research by Search Engine Marketing Professionals Organization (SEMPO). Despite its perceived

How to Devise a Stellar Social Media Policy: NASA's - CIO
NASA has been exploring social media—a territory still foreign to many businesses—for years now. But back in 2007, as more and more employees began using external social media sites , NASA determined that it was time develop a policy—not just