Social Media Marketing (Insight Briefs) - eMarketer
Every day, businesses want—and need—to know more about social media marketing. They want to know how to do it, how to measure it, how to manage it and where it’s going. This collection of seven Insight Briefs and a PowerPoint slideshow answers

Unharnessing the power of social media - Record Searchlight
Whether it's a discount for a product on Twitter or an event announcement on Facebook, social media sites are playing a pivotal role in helping small businesses weather out this tough economy. Local companies are using Twitter, Facebook and to some

Maximizing the E-Mail/Social Media Connection - eMarketer
In 2009 e-mail marketers started to get social, but 2010 will be the year social media makes e-mail marketing more powerful. Social media is a partner, not a threat, to e-mail marketing because it provides new avenues for sharing and engaging

Infogroup Offers Direct Marketers Cutting Edge Insight - PR Inside
Infogroup (NASDAQ: IUSA), the leading provider of data driven and interactive resources for targeted sales, marketing and research solutions today announced it is expanding its high impact marketing solutions to include social media and interactive

Measuring Success Biggest Challenge in Social Media - ClickZ
Agencies and in-house marketers claim measuring return on investment is their primary challenge in the social media marketing space, according to research by Search Engine Marketing Professionals Organization (SEMPO). Despite its perceived

13 Essential Social Media Lessons for B2B Marketers - Mashable.com
Social media marketing might feel simple for the B2C crowd, but with B2B, it’s an entirely different beast. Businesses are entities that are not entirely social — and certainly don’t do the immediate impulse buy like the typical consumer