Social media shapes first digital election - Media Week Online
Social media has given voters more power to influence politicians' messages than ever before - creating a headache for the creative and media agencies working on the election campaigns. Stephen Armstrong reports Power to the people: sites such as

Give Your Business Some Oomph With Social Media - PRLog (free press release)
PR Log (Press Release) – Mar 29, 2010 – Generally, businesses will see a meaningful boost in their profits as a result of social media marketing efforts. Despite this, however, there's a major downside to this promotion method that has kept many

13 Essential Social Media Lessons for B2B Marketers - Mashable.com
Social media marketing might feel simple for the B2C crowd, but with B2B, it’s an entirely different beast. Businesses are entities that are not entirely social — and certainly don’t do the immediate impulse buy like the typical consumer

After a Sour Start in Social Media, Skittles Gets Sweet - ClickZ
Skittles has been anything but skittish toward social media marketing over the last year. The 35-year-old confectionary brand has been building its Facebook presence dramatically, exceeding 4 million "fans" earlier this month. That's good for third

Measuring Success Biggest Challenge in Social Media - ClickZ
Agencies and in-house marketers claim measuring return on investment is their primary challenge in the social media marketing space, according to research by Search Engine Marketing Professionals Organization (SEMPO). Despite its perceived

Social Media Marketing Is Establishing Itself As A Channel In Its Own - PRLog (free press release)
PR Log (Press Release) – Mar 29, 2010 – Social media will this year establish itself as a marketing channel in its own right for those working in the field of website optimisation, industry experts have claimed. A survey published last week by