Measuring Success Biggest Challenge in Social Media - ClickZ
Agencies and in-house marketers claim measuring return on investment is their primary challenge in the social media marketing space, according to research by Search Engine Marketing Professionals Organization (SEMPO). Despite its perceived
Social Media Marketing (Insight Briefs) - eMarketer
Every day, businesses want—and need—to know more about social media marketing. They want to know how to do it, how to measure it, how to manage it and where it’s going. This collection of seven Insight Briefs and a PowerPoint slideshow answers
Maximizing the E-Mail/Social Media Connection - eMarketer
In 2009 e-mail marketers started to get social, but 2010 will be the year social media makes e-mail marketing more powerful. Social media is a partner, not a threat, to e-mail marketing because it provides new avenues for sharing and engaging
After a Sour Start in Social Media, Skittles Gets Sweet - ClickZ
Skittles has been anything but skittish toward social media marketing over the last year. The 35-year-old confectionary brand has been building its Facebook presence dramatically, exceeding 4 million "fans" earlier this month. That's good for third
Use of social media breeds safety concern - Chattanooga Times Free Press
"Think before you Tweet" could become the newest slogan for law enforcement, with more people than ever sharing sensitive information via social media. Popular social networking platforms such as Facebook and Twitter help people stay in touch with
Guardian’s Marc Sands to head social media work for - New Media Age
Tate, the owner of the Tate art galleries, has appointed former Guardian News & Media marketing director Marc Sands to the position of director of audiences and media. He will take up the post in mid-May. He left GNM following a strategic review and
13 Essential Social Media Lessons for B2B Marketers - Mashable.com
Social media marketing might feel simple for the B2C crowd, but with B2B, it’s an entirely different beast. Businesses are entities that are not entirely social — and certainly don’t do the immediate impulse buy like the typical consumer
Unharnessing the power of social media - Record Searchlight
Whether it's a discount for a product on Twitter or an event announcement on Facebook, social media sites are playing a pivotal role in helping small businesses weather out this tough economy. Local companies are using Twitter, Facebook and to some
Agencies and in-house marketers claim measuring return on investment is their primary challenge in the social media marketing space, according to research by Search Engine Marketing Professionals Organization (SEMPO). Despite its perceived
Social Media Marketing (Insight Briefs) - eMarketer
Every day, businesses want—and need—to know more about social media marketing. They want to know how to do it, how to measure it, how to manage it and where it’s going. This collection of seven Insight Briefs and a PowerPoint slideshow answers
Maximizing the E-Mail/Social Media Connection - eMarketer
In 2009 e-mail marketers started to get social, but 2010 will be the year social media makes e-mail marketing more powerful. Social media is a partner, not a threat, to e-mail marketing because it provides new avenues for sharing and engaging
After a Sour Start in Social Media, Skittles Gets Sweet - ClickZ
Skittles has been anything but skittish toward social media marketing over the last year. The 35-year-old confectionary brand has been building its Facebook presence dramatically, exceeding 4 million "fans" earlier this month. That's good for third
Use of social media breeds safety concern - Chattanooga Times Free Press
"Think before you Tweet" could become the newest slogan for law enforcement, with more people than ever sharing sensitive information via social media. Popular social networking platforms such as Facebook and Twitter help people stay in touch with
Guardian’s Marc Sands to head social media work for - New Media Age
Tate, the owner of the Tate art galleries, has appointed former Guardian News & Media marketing director Marc Sands to the position of director of audiences and media. He will take up the post in mid-May. He left GNM following a strategic review and
13 Essential Social Media Lessons for B2B Marketers - Mashable.com
Social media marketing might feel simple for the B2C crowd, but with B2B, it’s an entirely different beast. Businesses are entities that are not entirely social — and certainly don’t do the immediate impulse buy like the typical consumer
Unharnessing the power of social media - Record Searchlight
Whether it's a discount for a product on Twitter or an event announcement on Facebook, social media sites are playing a pivotal role in helping small businesses weather out this tough economy. Local companies are using Twitter, Facebook and to some
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