Maximizing the E-Mail/Social Media Connection - eMarketer
In 2009 e-mail marketers started to get social, but 2010 will be the year social media makes e-mail marketing more powerful. Social media is a partner, not a threat, to e-mail marketing because it provides new avenues for sharing and engaging

Social Media Marketing (Insight Briefs) - eMarketer
Every day, businesses want—and need—to know more about social media marketing. They want to know how to do it, how to measure it, how to manage it and where it’s going. This collection of seven Insight Briefs and a PowerPoint slideshow answers

Guardian’s Marc Sands to head social media work for - New Media Age
Tate, the owner of the Tate art galleries, has appointed former Guardian News & Media marketing director Marc Sands to the position of director of audiences and media. He will take up the post in mid-May. He left GNM following a strategic review and

How to Devise a Stellar Social Media Policy: NASA's - CIO
NASA has been exploring social media—a territory still foreign to many businesses—for years now. But back in 2007, as more and more employees began using external social media sites , NASA determined that it was time develop a policy—not just